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RAXEVSKY Athens Heart

Preserving Brand Identity

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RAXEVSKY Athens Heart

No two projects are alike, but in some cases you need to work outside your industry’s «comfort zone» to appreciate, embrace and incorporate nuances of different businesses; nuances like «Elegance», «Fashion» and «Luxury» that define world-class clothing brands. KDI CONTRACT delivered a case-study-worth concept store in the Athens Heart shopping mall, reflecting the new corporate identity of the RAXEVSKY women’s clothing chain-store, as part of a major re-branding.


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